Archive for April, 2010

Training and Retaining for Best Performance

April 28, 2010 No Comments

Zoos and aquariums face the same challenges as corporations when it comes to hiring and retaining employees. No matter what the economic conditions, the right personnel have to be in place to ensure customer safety and guest satisfaction. The Cabrillo Marine Aquarium in San Pedro, Calif., is owned by the City of Los Angeles, which […]

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The Role of Entertainment in Cultural Institutions

The Role of Entertainment in Cultural Institutions

April 28, 2010 No Comments

The marriage of entertainment and education has been given the general term “Edutainment” – but has had to fight to prove its value in a sector that is incredibly reticent to embrace anything that they see as dumbing down or trivializing the process of learning. In out-of-home, the international “Edutainment” sector covers one of the […]

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How Six Flags is Using the Online World to Tap Real-Time Revenue Streams

How Six Flags is Using the Online World to Tap Real-Time Revenue Streams

April 28, 2010 No Comments

 During last November’s IAAPA Attractions Expo in Las Vegas, I enjoyed several interesting conversations with large park operators on the topic of discretionary spending at amusement facilities. The gist of those conversations was simple and straightforward: in tough economic times like these, how do you convince guests to spend more money once they’ve entered […]

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Safe Havens

Safe Havens

April 28, 2010 No Comments

There is nothing much more fun to a kid than running, climbing, jumping or playing sports, except perhaps doing all of those things in one place. That is why family entertainment centers (FECs) have been so successful through the years. Parents seek out places where their children can run wild and let loose, while being […]

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